More than an Experience

Loyalty Company, Data Marketing and Communications Consulting Group

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About
Us

The power of technologies and human intelligence
in the service of business performance

Originally inspired by data and new technologies, the Loyalty Company Group supports
companies throughout the customer value chain, combining strategic consulting,
technological solutions and operational excellence.

150
employees
30 M€
in turnover
21
professional prizes and awards
18
countries
Our
Conviction

DOING BUSINESS MEANS KNOWING YOUR CUSTOMERS

« What if a marketing agency could analyse millions of bytes of data and use it todesign ultra-personalised campaigns in addition to offering advice? »

Born from a desire to reinvent marketing and create a new agency model, the LoyaltyCompany Group combines consulting, data and technology to offer highly personalised,engaging and profitable strategies and mechanisms for you and your customers.

Customer marketing

inspired

by data

1
Structure & enrich
Collect, consolidate, clean up and enrich all your data tocreate a unique customer base.
2
Analyse & understand
Analyse and identify key insights to know and betterunderstand your customers.
3
Conceptualise & develop
Define, develop and implement mechanisms todeploy an individualised, engaging and profitable customer strategy.
4
Evaluate & manage
Assess and manage the effectiveness of yourstrategies and campaigns in order to suggest necessary optimisations.

Customer marketing

inspired

by data

1
Structure
& enrich
+
Collect, consolidate, clean up and enrich all your data tocreate a unique customer base.
2
Analyse
& understand
+
Analyse and identify key insights to know and betterunderstand your customers.
3
Conceptualise
& develop
+
Define, develop and implement mechanisms todeploy an individualised, engaging and profitable customer strategy.
4
Evaluate
& manage
+
Assess and manage the effectiveness of yourstrategies and campaigns in order to suggest necessary optimisations.

Our Story

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The Management
Team

Guillaume Chollet

Founding President
Elisabeth Fritel

Elisabeth Fritel

Executive Director of Kiss The Bride
Stepahnie Noyers

Stéphanie Noyers

Executive Director of Muse Motivation
Anne-Marie Chollet

Anne-Marie Chollet

Vice-President
Luc Cormoreche

Luc Cormoreche

Administrative and financial Director
Cécilia Martel

Cécilia Martel

Administrative and Financial Director
Chrystelle Bouvier

Chrystelle Bouvier

Employee Experience Manager
Laetitia Perez

Laetitia Perez

Product trainer
Dounia-Issaa

Dounia Issaa

Communications and Marketing Director
Cyrille lemeaux

Cyrille Le Meaux

Development Director Muse Motivation
Pierre Atoch

Pierre Atoch

Development Director Kiss The Bride
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Placing their
Trust in Us

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Our partners

Our
Commitments