Rencontre avec Elise Mesnildrey, qui revient sur son parcours au sein du groupe Loyalty Company et ses nouvelles missions en tant que Directrice d’Agence.
It has already been 10 years since I joined the agency, first as a project manager at Kiss The Bride, then as Consulting Director, and then as Chief Client Officer. At the time, there were no two agencies, Muse and Kiss The Bride, and no distinction between customer marketing and the animation of sales actors[Editor’s note: Muse Motivation, formerly Loyalty Reward, was created in May 2017].
My arrival at Muse Motivation is a continuation of the missions and expertise I had previously, and allows me to strengthen the skills of the MUSE agency, such as Marketing Consulting. My main objectives are to develop and offer the most complete services to customers in terms of sales promotion, and in particular through products such as MAX.
Today, I support each of our clients in their projects by providing them with my experience as a marketer, a team capable of meeting all their needs from project design, management and follow-up. Our role is to be able to advise them according to these needs and to provide adapted, personalized and relevant solutions for their projects. The aim is to set up a more specialized and efficient customer relationship and strategic support. I therefore have above all a role of consultant and manager because I supervise and coordinate the project teams and work in collaboration with business development.
I also have a part of business unit management, profitability and budget monitoring… It’s really very complete, no two days are alike.
Everything. I appreciate each part of the job, both when I can put my hands back in the sludge, to have a concrete vision of what is happening in the team’s life, but also the numbers part, which means that I have to translate the profitability of the actions put in place.
At the management level, I have to support people with different experiences, who therefore have different needs, and make sure that they integrate well into the company and enjoy their work.
Again yes, it’s complete, but very challenging.
In the men and women I work with. I also keep an eye on things, but above all I take my example from my life as an everyday consumer. Our expectations as consumers, our irritants… everything can be transposed into the challenges we face with our customers.
For example, we have seen Amazon create a new consumption model: immediacy, exhaustiveness of products and hyper-competitive prices… and we must adapt to all these phenomena in the field of rewards and then we must stand out by offering an evolving and attractive service offer.
I am dynamic and smiling, I always come with pleasure in the morning. I know that every day has its share of good and bad surprises, and I like that. I am also very transparent, when I have something to say, I say it, even without too many filters sometimes…
I seem to be speaking very loudly too, but I have found competition with Stéphanie at the decibel level. [Laughs]
We often have the debate “What if you win the lottery?” with my husband. To be honest, I wouldn’t stop working because I blossomed in my work. I am fine where I am, I live my life rather than imagine what it could be. So yes, I would travel, I would work less, I would enjoy my son more… but always while working. I wouldn’t change much about my current life…… Or I’ll become a princess because Sissi is my idol!